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Mass Media - chapter 8 notes

Mass Media - chapter 8 notes - CHAPTER 8 NOTES TELEVISION...

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CHAPTER 8 NOTES : TELEVISION Mark Burnett → Eco-Challenge TV series o 2000 → Broke into prime time on CBS with the TV show Survivor o 2003 → The Apprentice was created for NBC Influence of Television Cultural Impact of Television o Almost every U.S. household has at least one television set o On average, a set is on about seven hours a day o Television has become the most cost-efficient and effective way to reach voters o Michael Novak → social critic → television molds our soul’s geography Television’s Economic Impact o U.S. television industry has continued to grow Mass-Media Shake-Up o Digital Video Recorder DVR → introduced in 1999 TiVo and Replay TV o Books Decline in reading Many books are now being turned into movies o Newspapers Evening television newscasts and 24-hour news channels have replaced many afternoon newspapers Newspapers are now more visually stimulating than they used to be o Magazines Magazines were forced to cater to smaller segments of the mass audience that television could not serve o Recordings The success of recorded music today hinges in many cases on the airplay that music videos receive on television o Movies Hollywood demassified after television stole the bulk of its audience Aftermarkets account for more movie revenue that movie house exhibition o Radio Individual radio stations were forced to shift almost entirely to recorded music and were forced to demassify Technology of Television Electronic Scanning
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o 1920s → Philo Farnsworth → Came up with the idea for using a vacuum tube to pick up moving images and then display them electronically on a screen o 1927 → first live moving image was transmitted o Vladimir Zworykin → RCA engineer that invented the iconoscope and deserved the credit for television o Persistence of Vision → retina’s capability to retain an image briefly, allowing brain to fill in gaps between successive images Standardizing Television Technology o FCC → government agency that regulates broadcasting in the United States Digital Television o Analog → broadcast transmission that uses a continuous, pulsing signal o 1997 → U.S. converted television to digital technology o Digital → broadcast transmission that sends signals in off-on data bits o Bandwidth → capacity of a medium, such as frequencies in the electromagnetic spectrum, to carry messages Media Technology : Consumers and Digital Television o 2004 → only one digital receiver was sold for every five analog sets o Actual transition to an all-digital television nation may not be here until the 2020s Television Delivery Systems Over-Air Stations o Considered “radio with pictures” o FCC issued licenses to local station operators to encourage localism and diversity in programming o Stations were local and offered local programs, but the most popular shows came from the national networks o Coaxial Cable → heavy-duty landlines for video signals
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Mass Media - chapter 8 notes - CHAPTER 8 NOTES TELEVISION...

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