Chapters 13-21 NOTES

Chapters 13-21 NOTES - CHAPTER 13 NOTES Entertainment...

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CHAPTER 13 NOTES: Entertainment Introduction o Jerry Bruckheimer is one of Hollywood’s top-grossing movie producers o Bruckheimer was one of the first filmmakers to understand how quickly audiences can assimilate images and their meanings Entertainment in History Pre-Mass Media Roots o Sports and athletics became institutionalized entertainment by the time of ancient Greece with the Olympic games and large stadiums Technology-Driven Entertainment o Most televisions are turned to entertainment content o 25.7% of record sales are rock music followed by country music at 14.1% Entertainment Genres o Storytellings 1960s → Blaxploitation genre → black racist appeal to black audiences o Music Crossover creates genre confusion in music o Sports Crossover genres don’t do well Performance as Media Entertainment Authentic Performance o Audience Authentic Performance → live with on-site audience People are attentive to solely the performance, as opposed to radio/ television shows o Feedback Performers are in tune with their audience’s reactions Reaction and interplay between audience and performer(s) o Technology Mediated Performance o Mediated Performance → adjusted to be effective when carried by the mass media o Music Late 1800s and early 1900s → marked by popularity of martial music and marching bands Joseph Maxwell’s electrical technology was refined in the 1920s → subtle sounds could be picked up o Movies Directors had more new possibilities when wide screens replaced squarish screens in movie houses o Sports
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Instant replays, introduced in the early 1960s, added a dimension that in-stadium fans could not see Miniature cameras allowed viewers to see what referees see on the field Some digital cable channels allow viewers to select various static camera angles during a game Storytelling as Media Entertainment Genres of Literature o Genres → broad thematic categories of media content o Categorize by time period; geographic, ethnic, and cultural traditions; religious ideologies Trends and Fads o Early television was a lot of variety shows o 1950s → quiz shows o Going into the 21 st century → talk shows o Genre trends are audience-driven o A lot of genre content is derivative Music as Media Entertainment American Folk Music o Black Music Black Music → folk genre from American black slave experience Slaves used music to soothe their difficult lives Music reflected their oppression and hopeless poverty Black musicians found a white audience after the Civil War Rhythm and Blues → formed in the 1930s and 1940s o Hillbilly Music Came from the Appalachian and Southern whites Fiddle playing and twangy lyrics reflected the poverty and hopelessness of rural folk Failed to develop a large following Rockability → black-hillbilly hybrid that emerged in the 1950s; later became rock ‘n’ roll Early Rock ‘n’ Roll
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This note was uploaded on 03/27/2008 for the course JL MC 101 taught by Professor Mack during the Fall '08 term at Iowa State.

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Chapters 13-21 NOTES - CHAPTER 13 NOTES Entertainment...

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