ch 15 outline

ch 15 outline - E. The Cover Letter F. Sending the...

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Ch. 15 outline: The Survey I. The Questionnaire A. Determining the Objectives B. Delimiting the Sample C. Constructing the Questionnaire i. Open-Ended Questions ii. Closed Questions a. ranking b. scaled items c. categorical responses iii. Appearance and Design D. Pilot Study
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Unformatted text preview: E. The Cover Letter F. Sending the Questionnaire G. Following Up II. The Personal Interview A. Preparing for the Interview i. rehearsal ii. advantages and disadvantages B. Conducting a phone Interview i. advantages and disadvantages...
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