The seven segments of the general environment are: deographic, economic, political/legal, sociocultural, technological, global, and sustainable physical. Each of these segments have an effect on a firm, and the book discusses how firms seek to analyze the segments and identify areas where they have advantages. The demographic segment is concerned with the elements of the population such as size and age. The economic segment is concerned with the general state of the economy that a firm operates in. The political/legal segment is concerned with the regulations that affect firms in certain areas. The sociocultural segment is different from the demographic segment in that it goes deeper in analyzing the population. The demographic environment refers to who people are, whereas the sociocultural environment refers to how people feel and their attitudes. The technological segment is concerned with advancements in technology and production processes. The global segment is
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- Fall '11