272Chpater2 - Communication Arts 272. Chapter 2 notes:...

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Communication Arts 272. Chapter 2 notes: 1/29/08 Perception: the process of selectively attending to information and assigning meaning to it Needs: we are likely to pay attention to info that meets our biological and psychological needs Interests: we are likely to pay attention to info that pertains to our interests Expectations: we are liely to see what we expect to see and to ignore info that violates our expectations Organization of Stimuli - Two of the most common principles we use are simplicity and pattern - Simplicity: if the stimuli we attend to are very complex, the brain simplifies the stimuli into some commonly recognized form - Pattern: sets of characteristics that differentiate some things from others used to group items having the same characteristics. - Because two people are unlikely to select the same stimuli, or to organize stimuli in the same way, they are also not liely to arrive at the same interpretation of events or other people - Social perception (social cognition) a set of processes by which people perceive
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This note was uploaded on 03/27/2008 for the course COM ARTS 272 taught by Professor Humphreys during the Spring '08 term at Wisconsin.

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272Chpater2 - Communication Arts 272. Chapter 2 notes:...

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