Global Marketing BUSI 520.doc

Global Marketing BUSI 520.doc - Running head GLOBAL...

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Running head: GLOBAL MARKETING 1 Global Marketing BUSI 520 Liberty University
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GLOBAL MARKETING 2 The concept of Global Marketing Global marketing is wide-scale of marketing within existing operations. Further extending the reach of an organization and it is products to the global masses. Twenty years ago the idea of global marketing for anyone other than a significant organization with large sums of money was just a mere thought. In today’s society, the age of the internet has radically changed everything, and the way marketing is perceived. While there are positive business transactions that have occurred, the can also be considered greedy in the context of world leadership and from a biblical standpoint. King Solomon in Proverbs1:10, warned of greed for gain, (NKJV). In fact, global marketing is problematic for some organization looking to expand. One particular reason is not understanding or know the country or countries the company is expanding in . With so much data and research at organizations fingers tips, it is essential to look at the data first before making such a decision ( Kotler & Keller, 2012) .
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