mkt100.docx - MKT 100 Midterm Question 1 5 out of 5 points...

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MKT 100 Midterm Question 1 5 out of 5 points What is a classic marketing exercise that is used to declare that one’s own product is superior to the market leader? Selected Answer: B. blind taste tests Correct Answer: B. blind taste tests Question 2 5 out of 5 points Customer involvement is ____ on a B2C specialty purchase. Selected Answer: D. Hig h Correct Answer: D. Hig h Question 3 5 out of 5 points During the ____ phase of the purchase process, the potential customer identifies that something is lacking. Selected Answer: B. pre- purchase Correct Answer: B. pre- purchase Question 4 5 out of 5 points During the purchase phase for a new car, Larry creates a _____ that includes Chrysler 300 and Toyota Avalon, but does not include Hyundai Azera. Selected Answer: C. consideration set
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Correct Answer: C. consideration set Question 5 5 out of 5 points Which phase of the vehicle purchase process generates word of mouth? Selected Answer: D. post- purchase Correct Answer: D. post- purchase Question 6 5 out of 5 points Empty nesters tend to start dreaming of spending their greater discretionary income on ____. Selected Answer: D. travel and hobbies Correct Answer: D. travel and hobbies Question 7 5 out of 5 points _______ is a type of segmentation in which the company strategically focuses on targeting a smaller market with particular needs that the company can serve well. Selected Answer: C. Niche marketing Correct Answer: C. Niche marketing Question 8 5 out of 5 points Instead of trying to appeal to the entire marketplace, smart marketers and smart companies will try to find out ______. Selected Answer: B. which customers might like their product, and how to get the product into their hands
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Correct Answer: B. which customers might like their product, and how to get the product into their hands Question 9 5 out of 5 points _______ means that all customers are treated the same. This approach might sound attractive because it simplifies the marketing task, but it is usually unrealistic because customers differ.
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