Paris J. Baker
Mazda Case Study
Discussion Questions
1.Analyze the role of integrated marketing communications in the marketing of automobiles such as theMazda Protegé and MAZDA6. How is each IMC element used to market automobiles?
2.
Evaluate Mazda’s decision to drop the “Get In. Be Moved’ tagline for the Protegé and adopt the
“Zoom-Zoom” theme for its advertising.
In my view, I loved the idea of “Get In. Be Moved” , but I don’t feel like it has been pushed to its full
potential on how great it can be to the company. When the company switched to Zoom-Zoom, I feel
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- Spring '14
- ChangsubS.Shim
- Marketing, Mazda, Mazda Case Study , Communications Case Study
