LVMH case.docx - Kellyn Montgomery 10/17/18 Joyce Meyer:...

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Kellyn Montgomery10/17/18Joyce Meyer: 320LVMH Case1.Louis Vuitton has the goals of conquering the world in the luxury goods. It is not the highest in the luxury products, but it is good enough for the customers to be in reach of it.It has a wide brand name in many products including handbags, wine and spirits, fashion and cosmetics. With adapting into many other brands and trying to capture the corporate advantage within the luxury goods department. LVMH adapted rising stars to be the advertisers of these new products and bring about. They adopted the designer of Louis Vuitton and the leather of Moet-Hennessy. The overall strategy was to conquer the luxurygoods department.2.Since it conquers in the brand management department it transforms over all of the other companies. It conquers the market with all of its different brands under the strategy. It hassome of the highest level of brand awareness within the industry. All of these strategy’s

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Term
Spring
Professor
STRICKLAND
Tags
Louis Vuitton, LVMH, Luxury Goods, Bernard Arnault

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