Surname 1 Student’s Name Instructor’s Name Course Date Costco Case Study The operations of Costco were started by an entrepreneur Jim Senegal and Jeff Brotman in Seattle, Washington. Later the company became the topmost wholesale warehouse retail market. Additionally, it has the most significant share in the market. Furthermore, it is ranked as the seventh largest retailer in the whole world. Therefore, the following recommendations can have a positive impact on the business strategy of Costco. These recommendations are based on the analysis of external factors that face the company every day. One of the issues facing Costco is marketing. It is one of the biggest challenges within the internal analysis of Costco’s business strategy. As such, the company does not have the required resources needed for marketing to attract new clients. A significant percentage of its members join as a result of word of mouth. For this reason, it is required to invest in other marketing strategies to be able to market its services to their clients. The threat of substitutes is another issue facing Costco. It is evident that the company
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- Fall '16
- Ms. Willis