Why customer purchase laptop/tablet?What benefits/functions are they looking for?Basically, there are two motives for customers to buy electronics: office purpose and entertainment purpose. For those people who use laptops for business reasons, they always look for comfortable keyboards, large-capacity battery and high-speed system to increase their working productivity. Particularly, business people take data security very seriously which means they may concern more about system security when choosing their office laptop. For them, tablets often come in a complementary role as they are easier to be carried but are insufficientto be an independent office tool.Compared with business users, general users’ overall performance requirements for laptops are relatively lower. Although normal users also like longer battery life and larger storage capacity, they are more sensitive to price. Besides, they wouldlike to pay extra attention to the appearance design of products than business customers. Because casual users do not have to use electronic devices to complete complex and professional work, tablets are already able to satisfy their needs. Some customers even may think it is more convenient for daily use such as checking emails(34%), watching videos(17%), reading e-books(12%), playing
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- Personal computer, Macintosh