TV advertising.docx - 1 What factors we need to consider before deciding which TV station to advertise on-awareness cost etc 2 Most popular TV

TV advertising.docx - 1 What factors we need to consider...

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1. What factors we need to consider before deciding which TV station to advertise on-awareness, cost, etc. 2. Most popular TV Channel/program in Australia-Seven, Nine and Ten 3. Australian students’ favorite TV channel/program-so we can put our ads before or after that show 4. Advertising time (frequencies) and length (in seconds) 5. Budget 6. TV advertising literature According to the latest Australian Video Viewing Report published by TAM, OzTAM, and Nielson (2017), television is the second dominant screen for Australian with around 20 million audiences in all age groups. Specifically, around 60% youths (our target audience) are reached by this media type. Thus, TV advertising is chosen for Surface Go campaign to connect our products with the target audience. Source: 2017 Regional TAM, OzTAM, Nielsen | All rights reserved | AUSTRALIAN VIDEO VIEWING REPORT QUARTER 1, 2017
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To maximize the promotion effect, powerful broadcasters should be chosen carefully.
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  • One '14
  • Promotion and marketing communications, Infomercial, Network Ten, Television terminology, Seven Network

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