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POLITICAL CULTURE AND THE MEDIA Civic culture Almond and Verba (1963, 1980) identified 3 types of political culture: PARTICIPANT : citizens play close attention to politics and regard popular participation as desirable and useful SUBJECT : characterized by more passivity of citizens and a recognition of little ability to influence government PAROCHIAL : marked by the absence of a sense of citizenship, with people identifying more with their locality than their nation Models of the mass media PLURALIST : an ideological marketplace in which a wide range of political views are debated DOMINANT-IDEOLOGY : a politically conservative force, aligned to the interests of economic and social elites ELITE-VALUES : media’s political bias reflects the values of groups that are disproportionately represented among its senior professionals MARKET : the media reflects rather than shapes the views of the general public The media and governance
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Christopher Reinemann
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