A Comparison/Contrast of the U.S. and Brazil’s Culture and Business Culture value Values and AttitudesGeneral Attitudes. American values are influenced by family, school, and church (Kohls, n.d.). Values set the foundation of a person moral compass of what they believe to be morally right or wrong. Attitude influences the way one respond and reacts in situations. Americans value freedom, equality, and individualism (Kohls, n.d.). Everyone is different and everyone has their own values and attitudes toward certain practices in daily life involvement.Compare/Contrast. Brazil and the United States each have their own values and attitudes; however, both cultures attitudes and values make up the character of a man or woman. Brazilians and Americans embrace all nationalities despite color of skin. Although, attitudes and values may alter or sway in certain practices and beliefs the people of Both, Brazil and the United States are respective of everyone philosophies.