Benchmark_Research Project Part 1_Final Draft.docx - Running head CULTURAL COMMUNICATION VALUES AND INTERCULTURAL COMMUNICATION CHALLENGES Cultural

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Running head: CULTURAL COMMUNICATION VALUES AND INTERCULTURAL COMMUNICATION CHALLENGESCultural Communication Values and Intercultural Communication Challenges Carlos GerenaGrand Canyon University: COM-263September 16, 2018 1
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CULTURAL COMMUNICATION VALUES AND INTERCULTURAL COMMUNICATION CHALLENGESIn the United States, society has turned into a great degree of assorted air, greater than it previously has been. Amongst the various cultures: convictions, ethics, practices, and points of view vary. Due to this individuals from society don't generally concur with and additionally acknowledge a specific culture. Disapproval prompts the generation of greater issues, for example, the arrangement of various generalizations. Broad communications is a tremendous piece of the present society and despite the fact that it has brought a few favorable circumstancesit brings a handful of hindrances too. One of them being how a few societies are depicted through the media. The idea of ethnocentrism happens, so regularly society makes these assumptions which are conveyed into the social world. When taking a gander at various societies, all get exploited at a certain point. Taking a gander at the Mexican culture, one can survey the manner in which media has assumed a part in characteristically speaking to them and by contrasting them and certain esteem introductions, one is then ready to get to how this has or will influence the manner in which they speak with this culture.The world comprises of a wide range of societies, and fortunately the United States has the opportunity to encounter a considerable amount of them. Contrasts among individuals prompt diverse states of mind or sentiments toward a specific gathering; tragically, they can be extremely negative now and again. Since people normally name, particularly when somebody is not the same as them, stereotyping becomes possibly the most important factor. As indicated by the course book, "generalizations allude to an enrollment in social classifications, for example, sex, race, age, or calling that are accepted to be related with specific attributes and practices" (Neuliep, 2017). For instance, when a man has a terrible involvement with somebody of an alternate social class; they tend to put the entire awful involvement with that one individual on their whole social classification. Normally, generalizations are set on one gathering by another 2
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CULTURAL COMMUNICATION VALUES AND INTERCULTURAL COMMUNICATION CHALLENGES(Neuliep, 2017). Ethnocentrism, then again, emerges from generalizations and is the key buildingobstruct for specific generalizations. Ethnocentrism includes the idea that one's way of life is predominant, that their qualities and perspectives are superior to some other (Borden, 2007). At the point when there are a few people in the public eye that have this thought embedded into
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