FB important notes.docx - Interesting facts about Facebook More than 5M businesses are advertising on Facebook(MCD HSBC Nestle Dell Sidebar ads These

FB important notes.docx - Interesting facts about Facebook...

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Interesting facts about Facebook: More than 5M businesses are advertising on Facebook (MCD, HSBC, Nestle, Dell) Sidebar ads – These appear on the side of the site and cost is about $1-$5 Sponsored stories – Roughly 50 cents per click Promoted posts – Around $5 at entry level, actual cost depends on number of people targeted A few threats for FB: Slower pace of MAU growth across different regions (CS report) Decreased effective of CPM (cost per 100K impressions) expectations for EU Potential catalysts: 1. Whatsapp and Messenger monetization 2. Instagram and stories
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