Airbnb Case Questions.docx - Brien Johnson GBA 490 921 Dr...

Brien Johnson
GBA 490- 921
Dr. Jeffery Martin
8/26/18
Case 1: Airbnb in 2016: A business model for a sharing economy
1. Using the example chart in the textbook for business models, illustrate and compare the
value proposition for Airbnb, large hotels such as Marriot and Hilton and bed &
breakfasts.
Name Airbnb Large Hotels Bed & Breakfasts
Value
Proposition
 Instead of owning
properties, Airbnb acts as
a technology platform
were people can rent or
list rooms or entire
houses for rent.
 For a fee Airbnb allows
home owners to list their
properties for rent on
Airbnb’s platform
 Airbnb’s easy to use app
and website give tenants
and renters, a quick and
easy way to list and rent
properties at the touch of
a button
 Offer guest
large single or
multiple rooms.
 Provide
amenities such
as, spas, fine
dining, gyms
and pools.
 Are often
located, and
built to provide
patrons with a
scenic view.
 Small, owners offer
several rooms in the
house for guest to
book.
 The rural locations in
which many bed and
breakfasts are located
homie, and tranquil
atmosphere.
 Often located in an
area with great
historical significance.
Airbnb’s, large hotels, and bed and breakfast each have their own little niche in the lodging
market sector. Each differing in size and target market.
Because Airbnb’s specializes in offering a technology platforms for people to rent out
rooms/entire houses, without actually owning the properties themselves, it give them a
competitive advantage in the fact that they don’t have to be subjected to city, state, and federal
regulation that hotels, as well as bed and breakfast must comply with.