TargetMarketStrategy.docx - Running head TARGET-MARKET...

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Running head: TARGET-MARKET STRATEGY Target-Market Strategy Grand Canyon University: AMP425 1
TARGET-MARKET STRATEGY Target-Market Strategy The new water-proof sleeping system (sleeping bag) will serve both the reseller and government markets. Dicks Sporting Goods is the retailer that will buy the sleeping system for resale and the United States Military is the government agency that will buy the sleeping system for their own use. Entering the markets will include two phases and there are barriers that may be encountered. There are strategies that can be used to ensure product success for the sleeping- system. The water-proof sleeping system will serve two business markets, by doing this there will be a strategy for entering the markets, evaluating potential barriers, and ensuring the product success. Product The water-proof sleeping system is a multi-use product that will provide a more convenient, comfy and cozy sleeping experience when outdoors. The outer lining of the sleeping system will be made of polyester which prevents liquid from going inside the sleeping bag, while the inside of the sleeping bag is made of cotton to give warmth. There will be zippers on both sides of the sleeping bag to allow for easy access in and out of the sleeping system as needed. It

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