Portfolio.docx - P O RT F O L I O STUDENT NAME MOHAMMED...

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PORTFOLIO STUDENT NAME : MOHAMMED SALMAN STUDENT ID : 109-51-2031 Course Number, Title, and Section: BUS 530 B USINESS T ECHNOLOGY AND RESEARCH Credit: Quarter & Year: Q UARTER H OUR C REDITS :4.5 W INTER . J ANUARY 4, 2016 – MARCH 20, 2016 Instructor/s: Dr. Melesse Semegne Instructor Email Address: [email protected] Instructor Contact Number: 703 942 6200 Date : 25 march,2016
Table of contents Assignment Topic Slide no. 1 Thinking like a researcher 3-11 2 C LARIFYING THE RESEARCH QUESTION THROUGH SECONDARY DATA AND EXPLORATION . 12-17 3 Observational studies 17-21 4 Experiments 21-25 5 Measurement 25-30 6 Sampling 30-34
A SSIGNMENT 1 : T HINKING LIKE A RESEARCHER . What is business research : Business research can be defined as a practical approach in which data is gathered and filtered out to obtain information which assists a company in taking appropriate decisions so as to maximize the business performance and hence the profitability. Characteristics of good business research : 1.It should be well planned 2.Objective oriented 3.Cost effective. 4.Organized and systematic. 5.Reasonable time duration 6.Should provide quality information. 7.It should reduce the risk of marketing decision. Let’s discuss how business research helps a different people in different ways : 1.Helps in management of the company. 2.Plays a pivotal role in finding out new projects and the resources to accomplish those projects. 3.Helps in creation of strategies which in turn helps in implementing projects. 4.It also helps the top level management to chalk out business policies and implement them. 5. The production department of the company uses business research to know how much of a product to be produced. TYPES OF BUSINESS RESEARCH Simple classification of research is Quantitative research and Qualitative research / non-quantitative. Quantitative research is variables based where as qualitative research is attributes based. Quantitative research is based on measurement / quantification of the phenomenon under study. In other words, it is data based and hence more objective and more popular.
Qualitative research is based on subjective assessment of attributes, motives, opinions, desires, preferences ,behaviour etc. Research in such situation is function of researcher's insights and impressions. According to the purpose/aim/objective of the research, the research studies are known as. Descriptive Study: The major purpose of descriptive research is description of a person, situation, institution or an event as it exists. Generally fact finding studies are of this type. Exploratory Study: The information known on a particular subject matter is little. Hence, a study is conducted to know more about it so as to formulate the problem and procedures of the study. Such a study is called exploratory/ formulative study.

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