PORTFOLIOSTUDENT NAME : MOHAMMED SALMANSTUDENT ID : 109-51-2031Course Number, Title, and Section:BUS 530 BUSINESSTECHNOLOGYANDRESEARCHCredit:Quarter & Year: QUARTERHOURCREDITS:4.5WINTER. JANUARY4, 2016 – MARCH20, 2016Instructor/s:Dr. Melesse SemegneInstructor Email Address: [email protected]Instructor Contact Number: 703 942 6200Date : 25 march,2016
Table of contents AssignmentTopic Slide no.1Thinking like a researcher3-112CLARIFYINGTHERESEARCHQUESTIONTHROUGHSECONDARYDATAANDEXPLORATION.12-173Observational studies17-214Experiments21-255Measurement25-306Sampling30-34
ASSIGNMENT1 : THINKINGLIKEARESEARCHER.What is business research: Business research can be defined as a practical approach in which data is gathered and filtered out to obtain information which assists a company in taking appropriate decisions so as to maximize the business performance and hence the profitability.Characteristics of good business research : 1.It should be well planned2.Objective oriented 3.Cost effective.4.Organized and systematic.5.Reasonable time duration6.Should provide quality information.7.It should reduce the risk of marketing decision.Let’s discuss how business research helps a different people in different ways :1.Helps in management of the company.2.Plays a pivotal role in finding out new projects and the resources to accomplish those projects.3.Helps in creation of strategies which in turn helps in implementing projects.4.It also helps the top level management to chalk out business policies and implement them.5. The production department of the company uses business research to know how much of a product to be produced.TYPES OF BUSINESS RESEARCHSimple classification of research is Quantitative research and Qualitative research / non-quantitative.Quantitative researchis variables based where as qualitative research is attributes based. Quantitative research is based on measurement / quantification of the phenomenon under study. In other words, it is data based and hence more objective and more popular.
Qualitative researchis based on subjective assessment of attributes, motives, opinions, desires, preferences ,behaviour etc. Research in such situation is function of researcher's insights and impressions.According to the purpose/aim/objective of the research, the research studies are known as.Descriptive Study: The major purpose of descriptive research is description of a person, situation, institution or an event as it exists. Generally fact finding studies are of this type.Exploratory Study: The information known on a particular subject matter islittle. Hence, a study is conducted to know more about it so as to formulate the problem and procedures of the study. Such a study is called exploratory/ formulative study.