english 205 final.docx - Tate Rodriguez English 205 Are...

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Tate Rodriguez English 205 Are Online Ads Still Effective? Many businesses use ads for advertising these days. Although online ads gain companies some exposure, they can be bothersome at times. Ads come in all shapes and sizes, and they seem to be everywhere on every website. There are all kinds of ads that people view every day, but do people actually pay attention to these? This makes business owners wonder if ads even work. Luckily, there is much research done about this subject, so entrepreneurs and business owners can know the truth about ads. This paper will investigate if ads really do work, or if businesses are just wasting their money. Many young adults can remember a time when there were no ads on their favorite websites, but now they are cluttered with advertisements. The very first online ads were made by a company called Prodigy, and they used online ads to promote sears in the 1980s. But the first banner ad, which is a clickable ad, came on the internet on October 27, 1994. In July of 1995, the first ad server was released, an ad server provides software to serve ads, count them, choose between different types of ads, and they could check the progress of different advertising campaigns. This allowed many companies to advertise online and advertising online continued to become more and more popular in the 21 st century. Nowadays it is hard to find a website without advertisements!
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