Revision Questions from Hollesen.doc - REVISIONS QUESTIONS...

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REVISIONS QUESTIONS FROM HOLLESEN AND OTHERSWith what particular issues must international marketers be concerned? Explain.
What is the reason for the ‘convergence of orientation’ in LSEs and SMEs?How can an SME compensate for its lack of resources and expertize in global marketing when trying to enter export markets?What are the main differences between global marketing and marketing in the domestic context?How is the ‘virtual value chain’ different from the ‘conventional value chain’?What are the main reasons a firm decides to internationalize?What are the main benefits of International Marketing? What are the main factors influencing internationalisation of the firm (triggers)?Albaum et al, 1994 proposes companies have proactive and reactive motives for starting to export. Discuss1
Export motives can be classified as reactive or proactive. Give examples of each group of export motives. How would you prioritize these motives? Can you think of motives other than those mentioned in the chapter? What are they?Export motives may be classified as internal or external, and reactive or proactive. What is meant by these terms with respect to export marketing? Give examples of each of the combinations of export motives.What is meant by ‘change agents’ in global marketing? Give examples of different types of change agents.Discuss the most critical barriers to the process of exporting.Barriers hindering Export InitiationBarriers hindering the processof exportingCHAPTER 6 POLITICAL AND ECONOMICIdentify different types of barriers to the free movement of goods and services.Explain the importance of a common European currency to firms selling goods to the European market.How useful is GNP when undertaking a comparative analysis of world markets? What other approaches would you recommend?Discuss the limitations of per capita income in evaluating market potential.Distinguish among (a) free trade area, (b) customs union, (c) common market, (d) economic and monetary union and (e) political union.Why is the international marketer interested in the age distribution of the population in a market?Describe the ways in which foreign exchange fluctuations affect (a) trade, (b) investments, (c) tourism.

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