amazon echo.docx - Destiny Avery Marketing Amazon Echo...

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Destiny Avery November 11, 2018 Marketing Amazon Echo: Alexa Loses Her Voice Amazon is a company that started off selling books. It turned into something much more amazing when the client demands began to increase. The world in 2018 is drastically different than what it was when Jeff Bezos first created it. The company began selling a lot of different things that could be used around the house and different products that they made more affordable. They also started selling things that you can buy in your average stores, like target and Walmart. They sell pretty much everything you can think of, and majority of it is at a price that is cheaper than you would find it anywhere else. A lot of people believe that Amazon is the future. In 2005 Amazon Prime was created. This was a way for Amazon to make even more money. In order to be a part of Amazon Prime, you have to subscribe and pay an annual fee. The benefits of this are incredible because you can order something and have it shipped in the same day. I don’t know of any other online purchasing site that you are able to do that other than Amazon. Soon after, they created a way to send things to your house using a drone. The company has been innovating and making great changes consistently bettering their name and their brand. The world is changing and so is Amazon. They are taking technology and making it so that we can have fun and still be benefitted from it. Amazon recently brought out a grocery store, whole foods, and made it so that their customers can shop at whole foods and still be benefitted by amazon. They can pay directly from their
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Amazon prime account by just scanning the items in the store on their phone. No more waiting in lines at the grocery store. Things like this is why Amazon customers are loyal to the company and will continue to support and buy products that they produce. The Amazon Echo has a tiny person inside. Not really. That’s just what the marketers of the product want us to believe. In doing so they have come up with several different ideas and ways that could help promote this fictional character “Alexa”. Alexa is like a tiny robot that is set to help humans with our never ending search for extra hands without having to pay for several different hands. Alexa is a search engine that can help people, write list, remember things, give ingredients to a new recipe, order things from Amazon and have them delivered, all without having to touch anything. Alexa talks back to you when you say her name. Your wish is basically
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