MGMT 591 Course Project Proposal .docx - COURSE PROJECT PROPOSAL Professor Wendy Finlay MGMT 591Leadership and Organizatonal Behavior Keller Graduate

MGMT 591 Course Project Proposal .docx - COURSE PROJECT...

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Professor: Wendy Finlay MGMT 591 Leadership and Organizatonal Behavior Keller Graduate School of Management COURSE PROJECT PROPOSAL
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Proposal: I would like to propose Nike Inc. as my course project proposal. Introduction Nike Inc. is one of the largest footwears and athletc companies in the world known for high quality, strong marketng potental, understanding customer needs, and have positve reputaton internatonally. Nike’s target consumers are women, young athletes, and runners. Nike’s products and services include NIKEID, Nike App, Nike Run App, and extended retail stores all over America. Nike uses Facebook, Twitter, Instagram, YouTube as their platform to communicate with customer and announce any new additon in market. Nike Inc. originally known as “Blue Ribbon Sports (BRS)” was founded by Phil Knight and his coach Bill Bowerman in 1964. Bill (the coach) made first pair of shoes out of waffle iron for his student Phil, who meant to join summer Olympic and won two gold medals. BRS was in
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  • Spring '12
  • CONDO
  • Nike, Inc., Bill Bowerman, Zulfikar Ali Bhutto, Nike’s target consumers

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