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Professor: Wendy FinlayMGMT 591 Leadership and Organizatonal BehaviorKeller Graduate School of ManagementCOURSE PROJECT PROPOSAL
Proposal:I would like to propose Nike Inc. as my course project proposal.IntroductionNike Inc. is one of the largest footwears and athletc companies in the world known forhigh quality, strong marketng potental, understanding customer needs, and have positvereputaton internatonally. Nike’s target consumers are women, young athletes, and runners.Nike’s products and services include NIKEID, Nike App, Nike Run App, and extended retail storesall over America. Nike uses Facebook, Twitter, Instagram, YouTube as their platform tocommunicate with customer and announce any new additon in market.Nike Inc. originally known as “Blue Ribbon Sports (BRS)” was founded by Phil Knight andhis coach Bill Bowerman in 1964. Bill (the coach) made first pair of shoes out of waffle iron forhis student Phil, who meant to join summer Olympic and won two gold medals. BRS was in
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Nike, Inc.,Bill Bowerman,Zulfikar Ali Bhutto,Nike’s target consumers