mass communications II wa5.docx - Shawnte Coles Mass...

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Shawnte Coles Mass Communications IIWritten Assignment 51.Outline the particular strengths and weaknesses of research questionnaires, panel studies, lab experiments, and field experiments.Scientists have various ways of measuring the impact and the perceptions of mass media content as they pertain to the public. Media has long since played a great role in how individuals perceive politics, foreign and social matters, religion, just to name a few. The ways in which these topics are evaluated include, surveys, research questionnaires, panel studies, lab experiments and field experiments. These methods all have their own strength and weaknesses, which are outlined below:Research Questionnaires: A questionnaire is an instrument for collecting data, and almost always involves asking a given subject to respond to set of written or oral questions [Dub16].Advantages:1.)Questionnaires are believed to be one of the most affordable ways to gather data [Dub16].2.)They are practical in that they can be targeted toward a specific group and customized as to which questions are asked and what format is used, i.e., open ended or multiple choice [Dub16].

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