entry-mode-swot-4p.docx - FIRST SEMESTER SESSION 2017\/2018(A171 BPMM 3053 INTERNATIONAL MARKETING GROUP C(3 LECTURER NAME PROF MADYA DR.ISMAIL BIN LEBAI

entry-mode-swot-4p.docx - FIRST SEMESTER SESSION...

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FIRST SEMESTER SESSION 2017/2018 (A171) BPMM 3053 INTERNATIONAL MARKETING GROUP: C (3) LECTURER NAME: PROF. MADYA DR.ISMAIL BIN LEBAI OTHMAN PREPARED BY: TEE HUI SI 245373 KUAN XIN YI 246096 TAN SHI MING 246244 LIM PEI GEK 246245 FARIDZUL ZUHAILI BIN ZINAL ARIFFIN 240869
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Table of Content 1.0 Introduction .............................................................................................................................. 3 2.0 Company Bibliography ............................................................................................................. 4 2.1 Brand name ....................................................................................................................... 4 2.2 Brand Logo ....................................................................................................................... 5 3.0 Entry mode to Indonesia ........................................................................................................... 6 3.1 Exporting .......................................................................................................................... 6 3.2 Licensing ........................................................................................................................ 12 3.2.1 Advantage of licensing ......................................................................................... 13 3.2.2 Disadvantage of licensing .................................................................................... 13 3.2.3 Risk of licensing .................................................................................................. 14 4.0 How do the international market / culture, management styles and business system affect the company performance .................................................................................................................. 15 5.0 Political environment .............................................................................................................. 17 6.0 SWOT ANALYSIS ................................................................................................................. 20 6.1 Strength ........................................................................................................................... 20 6.2 Weakness ........................................................................................................................ 21 6.3 Opportunity ..................................................................................................................... 21 6.4 Threat .............................................................................................................................. 22 7.0 Marketing Mix ........................................................................................................................ 23 7.1 Product ............................................................................................................................ 23 7.2 Pricing ............................................................................................................................. 23 7.3 Place ............................................................................................................................... 24 7.4 Promotion ....................................................................................................................... 24
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8.0 Conclusion .............................................................................................................................. 26 References .................................................................................................................................... 28 1.0 Introduction In this new era, everything is going to the word “globalization”, every company no longer operate just in domestic market, always struggle to dominated international market. The relationship among the countries becomes more integrated with each other. Whoever can dominate the global market will be successful. Technology also creates leaps in communication, transportation, and financial flows, the world continues to feel smaller and smaller. Marketing, an organizational function and set of processes for creating, communicating, and delivering value to customer relationships in ways that benefit the organization and its employees, customers, investors, and society as a whole [CSh152]. According to [Sus17] marketing is one of the process will do by the marketing department to attract the potential consumer or final customers to buy our products based on the main components which is 4P’s which defined as Product, Price, Place and Promotion. This 4P’s is all about the marketing that will implement by the company. According [Int] international marketing means the brands and products that originate in one country are enthusiastically accepted in others. For example, Louis Vuitton handbags, BMWs, and Columbian coffee, all foreign products, are symbols of status and quality in the United States – and many American brands, like Warner Brothers motion pictures, have similar footholds overseas. International also means the application of marketing principles in more than one country, by companies overseas or across national borders. International marketing is based on an extension of a company’s local marketing strategy, with special attention paid to marketing identification, targeting, and decisions internationally.
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2.0 Company Bibliography 2.1 Brand name The 100 plus brand is well known as one of the most distinct and famous brand of F&N company, which is the market leader of the isotonic drink market. Nowadays, F&N is one of the Malaysian first choice brand and started to expand its business to more than 20 countries worldwide and becoming a regional player. Currently, F&N company possessed 60% of the soft drink market share in our country. 100 plus brand is able to gain support from Malaysians because of the innovation and quality.
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