0. Syllabus_SportMarketing_SPM3306_Section6565_2018 fall.docx

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SPM 3306 SPORT MARKETING (Section 6565)Fall 2018 Course SyllabusInstructorInje ChoLocationFLG 265OfficeFLG 206BTimeM09:35 a.m. – 10:25 p.m. pp.m.Email[email protected]W09:35 a.m. – 10:25 p.m. Phone801-960-0514F09:35 a.m. – 10:25 p.m.Office hoursMon 3:00 – 5:00 p.m. or by appointmentDept. ChairDr. Stephen Dodd [email protected]1.COURSE PURPOSEThe purpose of this course is to introduce an overview of various aspects of sport marketingand the application of basic principles of sport marketing with emphasis on intercollegiateathletics and professional sports. This course will provide students with an up-to-dateunderstanding of marketing concepts as they are currently being applied in various sportmanagement contexts. It is intended to provide a foundation for those students who plan todo advanced study and work in marketing, consumer behavior and related fields.2.COURSE OBJECTIVESAfter successfully completing the course, students will be able to1)Define and apply sport marketing key concepts. 2)Discuss the nature and scope of opportunities in the sport industry.3)Evaluate sport marketing strategies4)Identify future trends and challenges in the sport industry.5)Construct a sport marketing report.3.TEXTBOOK1)(Required) Mullin, B. J., Hardy, S., & Sutton, W. A. Sport Marketing (4th edition), Champaign, IL: Human Kinetics.2)(Optional) Shank, M. D., & Lyberger, M. R. (2014). Sports marketing: A strategic perspective. Routledge.4.E-LEARNING (CANVAS)
Course news, information, syllabus and class presentations can be found online at. Students will need to use their GATORLINK account to log intothe class site. Please check your e-Learning account on a daily basis.5.STUDENT SELF-INTRODUCTION CARDStudents are responsible for submitting an information card that includes an up-to-date picture, names, and other information they want to tell me. Microsoft Wordis recommended for this assignment. Please find the attached form through CANVAS. Students must submit the information card on Canvas by August 24th.6.GRADING1)Grading Standards (points/2=%)A (94-100%), A- (90-93.9%), B+ (87-89.9%), B (84-86.9%), B- (80-83.9%), C+ (77-79.9%),C (74-76.9%), C- (70-73.9%), D+ (67-69.9%), D (64-66.9%), D- (60-63.9%), E (00-59.9%)For more on grading please visit: 2)Grade CompositionFinal course grades will be based on the accumulated points, out of a total of 200, based on the individual weight of each of the following:CategoryCriteriaPointsPortionParticipationAttendance and Class Participation2010%Individual Assignment ICurrent Event105%Individual Assignment II Reflection Note105%QuizzesQuiz 1105%Quiz 2105%Quiz 3105%Quiz 4105%Group ProjectMarketing Plan4020%Group Project PresentationMarketing Plan Presentation105%Current Event Presentation105%ExamExam I3015%Exam II3015%Total200100%3)General Guidelines for Written Assignments2 | P a g e
a.Written Work: All documents must be submitted via CANVAS. All assignments (individual and group project) are due by specific timeline. Late assignments will

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Term
Fall
Professor
Kaplanidou,K
Tags
1966, 1979, 1973, 1965, 1978, 1983

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