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Nokia Final Presentation.ppt - NOKIA & ITS FALL Prepared by...

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Prepared byNOKIA & IT’S FALLAvinash LingwalAdrian TanguayDanyh AlokashehAbhJBShzanxcn ,sanklmmsc; sjldks jld l s
2ICompany SnapshotIIGeographical PresenceIIICompetitive LandscapeIVManagement Problems + Recommendations :Issue # 1: Lack of Innovation & EfficiencyIssue # 2: Lack of Customer Support & Unstructured DepartmentsIssue # 3: Poor Decision MakingVFinancial Problems + Recommendations :Issue # 1: Poor Cash ReservesIssue # 2: Drop In SalesIssue # 3: Incurring Massive DebtVISWOT AnalysisConcluding RemarksTable of Contents
Company Snapshot3Nokia historically is known as a company capable ofgreat transformation.It started as a wood pulp mill, then bought a rubberbusiness making boots and tires.When mobile telecommunications boomed in the early1990s, Nokia sold the other business to focus onhandsets and networks.World’s Largest Manufacture of Mobile phonesBrand Awareness in more than 120 countries.Cheap priced phones designed fortech free person and for developing& populated countries.Affordable Priced Smartphonesavailable for middle class andaverageLow End Mobile DevicesSymbian Smartphone DevicesRecently soldthis product lineof Smartphone Division toMicrosoft.Windows Lumia SmartphoneNokia’s Product Line
4Geographical PresenceBrand Presence in more than 120 Countries Worldwide
5Competitor ProfilesCompanyOperating SystemProduct OfferingsIOSMAC , IPHONE , IPAD , IPODAndroidSamsung Galaxy Note Tablets , Samsung SmartphonesAndroid & WindowsHTC Android smartphones & Windows Smartphones
Nokia’s Management Problems + Recommendations
Nokia had suffered by notdiversifying its investments todifferent sectors of the industry.As it can be seen from Figure 1whenApple innovated and introducedIPhone to the market in 2007. Nokiasales went down which decreasedtheir brand value and efficiency.Nokia had suffered by notdiversifying its investments todifferent sectors of the industry.As it can be seen from Figure 1whenApple innovated and introducedIPhone to the market in 2007. Nokiasales went down which decreasedtheir brand value and efficiency.Nokia’s 1stProblemLack Of Innovation & Efficiency7
8SolutionsFirstly, Nokia needs to work onBuilding, catalyzing andincrease spending’s onresearch and development fortheir Mobile DevicesFirstly, Nokia needs to work onBuilding, catalyzing andincrease spending’s onresearch and development fortheir Mobile DevicesSince Nokia failed tocapitalize on its smartphonedivision they need to learnfrom its competitorsAs a benchmark Nokia shouldlearn from Apple and thenrenovate their unsoldinventory of devices andmarket them with a new name+ market& advertise tobring up their sales .

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Term
Spring
Professor
N/A
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Nokia

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