Strategy that best describe actions cited.docx - 17 General Mills is best described as Market Penetration A Market Penetration strategy seeks to

Strategy that best describe actions cited.docx - 17 General...

This preview shows page 1 out of 1 page.

17: General Mills is best described as Market Penetration. A Market Penetration strategy seeks to increase market share for present products or services in present markets through greater marketing efforts. 18: Google enters hotel booking industry is best described as a Focus Strategy Type 5 best values. A successful focus strategy depends on an industry segment that is of sufficient size, has good growth potential, and is not crucial to the success of other major competitors. Focus Strategy are most effective when consumers have distinctive preferences or requirement and when rival firms are not attempting to specialize in the same target segment.

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture