Sample 1.docx - Coffee Market in Nepal 1 Acknowledgements This term paper was assigned to me for my Micro-Economics class Firstly I would like to

Sample 1.docx - Coffee Market in Nepal 1 Acknowledgements...

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Coffee Market in Nepal 1
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Acknowledgements This term paper was assigned to me for my Micro-Economics class. Firstly, I would like to express my thankfulness to Kathmandu University School of Management for providing me such an opportunity to present this term paper on Coffee Market in Nepal, which has helped me to develop conceptual knowledge and practical research skills in the bachelor level. I am mostly grateful to the Faculty of Economics, Mr. BInayak Chettri sir, for his valuable guidance for the preparation of this paper. I have tried my best to minimize error to the extent possible by consulting real life coffee house owners and producers. Thank you. 2
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Growing Coffee Culture Café culture is at its peak in Kathmandu. Conversations over a cuppa on the comfortable couches of various coffee shops have quickly developed as a trend, whether it be busy students cramming for a test or idle millennials who like to appreciate the artistic displays of the barista by posting a picture of the decorated cappuccino or serious business meeting, coffee connoisseurs can be found in every café of K-town. Seeing this peak in interest of coffee fanatics, it has been only five years that people started to notice that this trend is not going away. Coffee houses are mushrooming all over the city and in other urban cities of Nepal. Coffee houses are filling up a market gap of the need for a semi formal place to meet up with anyone from business clients to friends and colleagues. Today, there are over 800 coffee houses in Kathmandu and Lalitpur alone however, that is not the limit of the coffee bug as it has bitten other parts of Nepal like Pokhara, Dharan, Chitwan and even remote places like Mustang and Deurali. Coffee Supply and Demand The steep increase in coffee consumption has also inspired Nepali farmers to grow their own organic coffee. Appreciated by locals and expats alike, these processed coffee beans are exported to other parts of the world. However, more and more coffee shops have opened up
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  • Spring '14
  • Management, Coffee Market, Organic Nepali Coffee Beans, Nepal Coffee, Karma Coffee, Nepal Coffee Producers Association

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