Assessment 1 BSBMGT616 Widy Gorbachev SIBC.docx -...

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CANTERBURYRENOVATIONSTRATEGIC PLANStudent Name: Widy Gorbachev SIBC091090BSBMGT616 Develop and Implement Strategic Plan
1Canterbury Renovations Strategic Plan Version 1.0BSBMGT616 Develop and Implement Strategy PlanWidy Gorbachev SIBC091090Table of ContentsA. Executive Summary.................................................................................................................................2B. Company Background..............................................................................................................................2C. Customer analysis and needs..................................................................................................................3D. Business growth and development.........................................................................................................4E. Potential Competitor Analysis..................................................................................................................5F. SWOT Analysis..........................................................................................................................................5G. External Analysis PEST.............................................................................................................................6I. Strategical performance...........................................................................................................................7I1. Critical Success Factors.......................................................................................................................8J. Stakeholders.............................................................................................................................................8K. Timeline of activity implementation........................................................................................................9L. Risk Analysis...........................................................................................................................................10M. Budget..................................................................................................................................................11N. Monitoring............................................................................................................................................11O. Summary and Recommendation...........................................................................................................12
2Canterbury Renovations Strategic Plan Version 1.0BSBMGT616 Develop and Implement Strategy PlanWidy Gorbachev SIBC091090A. Executive SummaryCanterbury Renovation is the new company that will be focusing in making the renovation in the domestic kitchen, bathrooms and laundries. The business is about making cabinet and giving the materials maintenance and all the procedures. The great effective strategic and opportunities in their expansion within Australia is giving the record and making more people want to see their expansion in the future. The SWOT analysis and the PEST analysis describes their potential to grow in Australia is also big and they have chance to improve their strengths to attract more customers. The showroom opening and the social media performance is giving them good improvement to manage the new technology and old traditional way to attract customers. The company will be located in 57 Paramatta Road, Burwood that makes them easier to be reached and seen by many people passing by the road. The greatest performance is by giving them guarantee five years quality for the cabinet. The recommendation for their improvement is also included inside to make the progressing of improvement. B. Company BackgroundCanterbury Renovations will specialise in the renovation of domestic kitchens, bathrooms and laundries. The business is expected to expand in two or three years to include residential construction.The business emphasis will be the delivery of high quality products and services, the reinvestment of profits into business growth and the development of a strong business identity.This growth is predicted to occur as a result of a strong marketing strategy and the development of a reputation for supplying excellent products and services. The manufacturing works may be required to relocate to an industrial site in the future and this would require additional finance.Mission statement of Canterbury Renovation“The core activity of Canterbury Renovations will be the renovation of kitchens, bathrooms andlaundries. The business will provide a complete service, including free designs and quotes, supply andinstallation of equipment and fittings, all associated building services, after sales maintenance and a five-year guarantee covering workmanship.”
3Canterbury Renovations Strategic Plan Version 1.0BSBMGT616 Develop and Implement Strategy Plan

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