Birchbox.pptx - BIRCHBOX No significant innovation In What Industry Clear What Is Market Customers Needs Virtual Communication Lack Of Recommendation

Birchbox.pptx - BIRCHBOX No significant innovation In What...

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BIRCHBOX
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- No significant innovation ( In What Industry, Clear, What Is Market) - Customers’ Needs + Virtual Communication - Lack Of Recommendation & Information About Beauty Products - ( Relating To Your Products, Recommendation For Whom, To Whom) - Pay Attention To Investors)
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MARKETING SALES - MARKETING STRATEGY ( long-term, marketing plan) - To make both women and men’s beauty experience better - To reach numbers of customers to 400,000 within 3 years - MARKETING TACTICS: (short-term, implementation of the strategy) - HAVE A UNIQUE BRAND - Offer customers a personalized way to purchase - GENERATE ONLINE SALES: SUBSCRIPTIONS (Sales tactics) - Test a small box of product samples before actual sale - HIRE BEAUTYBLOGGERS, EXPERTS TO GIVE REVIEWS, RECOMMENDATION - EXPLORE SOCIAL NETWORKING (more developing) - MARKETING MIX (4P, 5P, expanded) - PRODUCT: SUBSCRIPTIONS & SAMPLE BOX - PRICING: 10$ - HOW TO SALES: ONLINE DISTRIBUTION ( who distribute, who package, how it’s gonna work, list the company that you go and ask for samples) - PROMOTION: - COOPERATE WITH BEAUTY BLOGGERS - LOYALTY PROGRAM (no need)
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