group02-ourpresentation-111204070702-phpapp01.pdf - WELCOME...

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Page 1 WELCOME TO THE PRESENTATION
A CASE STUDY ON WEST INDIES YACHT CLUB RESORT: WHEN CULTURES COLLIDE PRESENTED BY MD. RAJIB HOSSAIN (MBA-090302) HOSSAIN AHMAD (MBA-090310) MD. SAIFUL ISLAM (MBA-090311)
Page 3 SITUATIONAL OVERVIEW Head office located in chicago Competitive advantage – largest boat fleet The resort is in highly competitive virgin island Staff comprised of expatriate management and local employees Difficulties in cross cutural communications has caused strained performance
Page 4 Problems High expatriate turnover Rising tension between expatriate and local staff making the organization experience cultural myopia Rising number of guest complaints and Low employee motivation
Page 5 BRITISH VIRGIN ISLAND’S TOURISM MARKET 36 islands- 16 inhabited Area 59 sq mile Planned and restricted growth ensured by government Bareboat chartering introduced in 1970 Main attractions - rich natural beauty and intrigueing history
UPSCALE HOTELS IN BRITISH VIRGIN ISLANDS Tortola Jost Van Dyke St. John (USVI) Norman Island Peter Island Virgin Gorda S i r F r a n c i s D r a k e C h a n n e l Salt Island Cooper Island G inger Island Beef Island Guana Island Little Jost Van Dyke Island Great Camanoe Island Great Thatch Little Camanoe Necker Island Mosquito Island The Dogs Fallen Jerusalem 1 2 3 4 5 Key: Peter Island Yacht Club Little Dix Bay Resort Drakes Anchorage Resort Biras Creek Resort West Indies Yacht Club Resort 1 2 3 4 5 Exhibit 1 Map of the British Virgin Islands and location of luxury hotels and resorts North Sound Express Ferry route Piter Island Yacht Club 50 rooms. $395-$525
Prickly Pear Island Mosquito Island Drake’s Anchorage Resort Biras Creek Resort West Indies Yacht Club Resort Little Dix Bay Resort Spanish Town The Baths Gorda Peak National Park North Sound South Sound Savannah Bay One nautical Mile Exhibit 2 Virgin Gorda and its luxury hotels 34 rooms $395-$695 One restaurant. 3 tennis court A private beach with a bar. A small marina.

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