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Differentiating Between Services and Goods Bruce Holden Grand Canyon University: AMP-425 October 7, 2018 1
Differentiating Between Services and Goods Differentiating Between Services and Goods When we think about a product, we could be thinking about a service or goods that are being sold. “product is a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers’ needs and is received in exchange for money or something else of value (Kerin & Hartley, 2016, P. 213).” How can we know the difference between the two? In this report we will look at what product goods are, what a product service is and just what is the difference between the two. We will then look at how technology has impacted the two and how it has had an impact on customer service. Product Goods Consumer products is the first set that we will look at, which can be broken down into four different types of products. “Convenience products are items that the consumer purchases frequently, conveniently, and with a minimum of shopping effort (Kerin & Hartley, 2016, P. 215).” An example of convenience product is toothpaste, hand soap, and an ATM withdrawal. “Shopping products are items for which the consumer compares several alternatives on criteria such as price, quality, or style (Kerin & Hartley, 2016, P. 215).” Examples of shopping products are cameras, airline tickets, and televisions. “Specialty products are items that the consumer makes a special effort to search out and buy (Kerin & Hartley, 2016, P. 215).” Examples here would be products that some may consider high-end products such as a Rolex watch. “Unsought products are items that the consumer does not know about or knows about but 2
Differentiating Between Services and Goods does not initially want (Kerin & Hartley, 2016, P. 215).” This is where we see examples like burial insurance, items that are limited in their distribution and are not bought frequently.

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