Shane_Allison_AMP-425-0101_Market Plan Strategy.docx -...

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Running Head: Marketing Plan Strategy 1 Marketing Plan Strategy Shane Allison Grand Canyon University: AMP425 11/18/18
Marketing Plan Strategy 2 Marketing is an essential part to running a successful business. One of the main concerns to any form of marketing is discovering the wants and needs of consumers. The possibility to appeal to all consumer needs remains an endless endeavor in marketing. Many organizations tend to focus on a specific group of potential consumers that businesses believe a product would be suitable for ( Kerin & Hartley, 2016). This process is known as target marketing. Once the target market group is identified then a company must establish a marketing plan strategy to influence and appeal to the consumer’s needs. The purpose of this paper will be to identify a target group for specific product, develop a method for marketing the product such as advertising and distribution, and how to address any social or ethical issues that may arise. Target Market The product being advertised is called iFetch . iFetch is a company that designs automatic ball launchers for dogs. The process is simple but requires a little training as the dog must return the ball to the launcher each time its dispensed. The iFetch product uses regular sized tennis balls and launches them 10-30 feet allowing dogs plenty of room and distance to exercise (“iFetch Products”, n.d.). The target market for iFetch would be dog owners who work full time jobs or spend many hours each day away from their dog. iFetch acts as a playmate for dogs who are hyper and have no one to keep them company. Studies have shown that the lifespan of dogs will

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