Learner_BSBMKG510 Plan E-Marketing Communications.pdf - Learners Guide Diploma of Marketing and Communication(BSB52415 Unit BSBMKG510 Plan E-marketing

Learner_BSBMKG510 Plan E-Marketing Communications.pdf -...

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Learners ’ Guide Diploma of Marketing and Communication (BSB52415) Unit: BSBMKG510 Plan E-marketing communications
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BSB52415| BSBMKG510 Plan E-Marketing Communications Learner ’s Guide | V 3.0 | Jan 2017 Macquarie Education Group Australia Pty Ltd t/a Macquarie Institute | RTO Code 91305 | CRICOS Code 02657J Approved by: QAC | Next Review: Dec 2017 Page 2 of 11 BSB52415 Diploma of Marketing and Communication BSBMKG510 Plan E-Marketing Communications ASSESSMENT TASKS
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BSB52415| BSBMKG510 Plan E-Marketing Communications Learner ’s Guide | V 3.0 | Jan 2017 Macquarie Education Group Australia Pty Ltd t/a Macquarie Institute | RTO Code 91305 | CRICOS Code 02657J Approved by: QAC | Next Review: Dec 2017 Page 3 of 11 Mode | Classroom Delivery BSBMKG510 Plan E-Marketing Communications Supporting: BSB52415 Diploma of Marketing and Communication; May also support other qualifications based on respective packaging rules © Le-Sharma Pty Ltd, 2016 Copyright: Provided under license from Le-Sharma Pty Ltd. All rights reserved. This document and its contents are protected by Australian and International copyright laws. No part of this document may be reproduced or transmitted in any form or by any means, electronically or mechanically, including photography, scanning, recording or any information storage or retrieval system, without permission in writing from the copyright owner or from Le-Sharma Pty Ltd. Information and/or resources used from the Commonwealth, government agencies, training.gov.au, public domain information, or any other external sources do not constitute copyright and remain the property of the original authors/agencies. All the websites and external resources mentioned in this publication, including any information linked to or referred to public domain information, are copyrighted to their respective owners. Web links are used as examples for reference purpose only and may have changed since publication of this resource. Le-Sharma Pty Ltd or author does not claim endorse the views expressed by them. Le-Sharma Pty Ltd ACN: 613 011 475
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BSB52415| BSBMKG510 Plan E-Marketing Communications Learner ’s Guide | V 3.0 | Jan 2017 Macquarie Education Group Australia Pty Ltd t/a Macquarie Institute | RTO Code 91305 | CRICOS Code 02657J Approved by: QAC | Next Review: Dec 2017 Page 4 of 11 Unit of Competency : BSBMKG510 Plan E-Marketing Communications Total Delivery Hours : TBA Schedule : TBA Cluster/Term : TBA 1. Introduction This assessment pack contains all the assessment tasks that need to be completed for this unit of competency. ALL the given tasks must be completed and submitted as per the instructions provided. Supporting information and guidelines are provided separately in the “ Assessment Guide ”, available from your trainer/assessor and online portal. 2. Unit Overview This unit describes the skills and knowledge required to research, prepare and evaluate an organisational e- marketing plan that integrates electronic communications and website marketing to support marketing objectives.
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