Case Study 7.docx - 1 Management For example Lowes social media activities have helped increase brand engagement Although the companys social campaigns

Case Study 7.docx - 1 Management For example Lowes social...

This preview shows page 1 - 2 out of 2 pages.

1. Management - For example, Lowe’s social media activities have helped increase brand engagement. Although the company’s social campaigns are designed to teach first-time homeowners or young renters about home improvement, the company is also hoping they will be encouraging consumers to think differently about the brand beyond its product and services. Management believes millennials who are becoming the first-time homeowner want to know the deeper meaning of what a company is trying to stand for not just the products and services it offers. So, Management should get feedback from the customers, so they can work on where to improve.Organization – Most of the company run online ads on Facebook, Twitter, and Snapchat. By running online ads, the company is engaging with the customers because ads have promotions such as discount or buy one get one free. Technology – Facebook and Twitter are powerful sources for running online ads, but the company cannot
Background image
Image of page 2

You've reached the end of your free preview.

Want to read both pages?

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

Stuck? We have tutors online 24/7 who can help you get unstuck.
A+ icon
Ask Expert Tutors You can ask You can ask You can ask (will expire )
Answers in as fast as 15 minutes