LO2 Introduction to Consumer Markets .pdf - UKCBC HND TTM PEARSON BTEC LEVEL QCF 4 UNIT 5 MARKETING IN TRAVEL AND TOURISM Week 2 Morning(a.m LO1

LO2 Introduction to Consumer Markets .pdf - UKCBC HND TTM...

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UKCBC HND TTM PEARSON BTEC LEVEL: QCF 4 UNIT 5: MARKETING IN TRAVEL AND TOURISM Week 2: Morning (a.m.) LO1: Introduction to Consumer markets
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LEARNING OUTCOMES: WEEK 2 In this session, you will: - Analyse different Consumer markets in the travel and tourism sectors - Explore various factors eg tourist motivations and determinants, models of consumer behaviour, consumer decision process, types of buyer behaviour, value-chain, customer value and satisfaction
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TOURIST OR TRAVELLER In pairs/ small groups, write down the differences and/or similarities, between: Tourist Traveller
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Which one are you? Complete the questionnaire and find out: http:// - chance-win-hayes-and-jarvis
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TOURIST MOTIVATIONS In pairs / small groups, write down as many reasons as you can why people travel! Why do people travel?
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TOURISTS ARE CLASSIFIED, ACCORDING TO THEIR NEEDS AND THEIR REASONS FOR TRAVELLING ARE PUT INTO CATEGORIES: Tourist Categories Educational Tourists Business and professional tourists Leisure and holiday tourists Visit Friends and Relatives (VFR) Incentive tourists Health / Medical tourists The tourism industry tries to meet the needs of all types of tourists by providing suitable facilities and services for each category. (Macleod, 2010)
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Travel Motivation Business - travel for their work. - MICE tourism; Meetings, Incentives, Conferences & Exhibitions. Culture - Travel to learn about: architecture, food and drink, lifestyle and religion. - visit a place ‘to learn’ more about the culture and history of a destination. (Wanderlust) Desire for adventure - experience something ‘new’ or different to what they can experience in their home environment. - ‘active activities’ such as a safari or extreme sports. Education - learn a new language - study at a ‘famous’ university or in a famous city. Escape - ‘a change of scenery’. ‘A change is as good as a rest.’ Love and Romance - travel to romantic or exotic places - ‘honeymoons’ or even weddings ‘on the beach’ in exotic environments. Physical Reasons - Many people may want to ‘get away’ for some rest and relaxation (R & R) - ‘passive activities’, such as reading and laying on a beach. ( Sunlust) Social Reasons - ‘to meet’ other people, and make new friends - lots of nightlife and social activities or visiting friends and relatives. (VFR)
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People Holiday 1. James and Alison want to celebrate their first wedding anniversary. James wants to surprise Alison with a weekend away a. A few days in Brighton, staying at a 5 star sea-front hotel
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