Strategic management planning refers to strategy those implements marketing techniques by the operat - Introduction According to Bryson 2011 this task

Strategic management planning refers to strategy those implements marketing techniques by the operat

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Introduction According to Bryson( 2011) this task basically assumed the importance of strategic management and applied by marketing information and marketing research for the Thomas cook in travel and tourism sector. In this task, various strategies are adopted for the innovation process in order to achieve the objective. Another part leads to the factors that influence of marketing in society and seeks to explain identifying the needs of customers. Strategic management planning refers to strategy those implements marketing techniques by the operational and managerial staff of the company. These planning enhance the strategies for the good decision making. A strategic marketing planning is done for the optimum use of resources. Importance of strategic planning in Morocco and Egypt are: Attraction of customer needs: The importance of strategic management in marketing in travel and tourism sector implements the attraction of the needs of the customer and to enhance the results of satisfaction. Thomas cook travel agency adopts a plan in Morocco and Egypt to open tourist destinations in order the development of the country. Stability: For the reference to this planning, various strategies are adopted in order to promote stability as it increases effectiveness in marketing and planning techniques are been made in order to maintain stability. Focus on sustainability: Thomas cook signify travel and tourism on the factors of sustainability that denotes the factor of supply of sustainable products in order to attract the visitors for the growth of the country. It is focusing on maintaining demand and
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  • Spring '12
  • Omarcheikhrouhou
  • Marketing, Thomas Cook

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