WilliamH_M2_A2_Business Environment and Marketing Research - Section 2 Market Research and Targeting(Module 2 Henry Williams Argosy University

WilliamH_M2_A2_Business Environment and Marketing Research

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Section 2: Market Research and Targeting (Module 2)Henry WilliamsJanuary 25, 2017Argosy University
AbstractMarket Research: A market research is the process used in collecting information about a company and its industry so to get a better insight on the business upon future candidates of the business. A market research helps one in knowing if a plan is worth looking more into or not ().
Research Methods and Data MiningThe Water Bottling Company have plenty of ideas as to a good marketing research to findout if the enterprise is viable or not. In order for the company to have a successful research, it need to use the concept mapping its tool. What the mapping will do is help the company conducta valuable way to research their products. Therefore, the outcome is to make sure this method works for the company by them hiring people that can research ways to diagraming objectives and presenting their finding as they plan out all theories of their research.There will be two main sources of data The Water Bottling Company will use. The first source of data to be used is enhance sales to where it will allow researchers to committing to every manufacture attempt that are cost-driven and increase in sales. The second source of data to be used is consisted of characteristics of economic limitations that keeps customers from having any authority on demands as to water products in the market. Detailed and well understood tools were applied to the study; well understood tool was what the customer’s thought about the new product that researchers have a high demand on in stores.

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