WilliamsH_M5_A1.doc_Promotion Mix and Personal Selling and Global Markets_Feb 15 2017.doc - Promotion Mix\/Personal Selling Global Markets Henry Williams

WilliamsH_M5_A1.doc_Promotion Mix and Personal Selling and Global Markets_Feb 15 2017.doc

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Promotion Mix/Personal Selling & Global MarketsHenry WilliamsFebruary 15, 2017Argosy University OnlinePromotion MixWhen it comes to The Water Bottling Company, you have to work out a promotion mix that examines in depth market study which is required. Being such a competitive company, it is easy to enter with having a large demand in the market. Traditional promotional strategies will
not be equipped enough to sustain what is required of as to the market attention and penetration. The traditional strategies must be altered to where it matches other competitors and their positivepurchasing behavior of consumers. Businesses that have strong distribution networks can only acquire survival in certain types of industries as to being a placement reliance compared to promotional business. Although, for them to establish purchasing process and to resorting to brand recall, promotion mix will not be abandoned.oAdvertisingThis is what you would call a nonpersonal promotion to where the company pay to promote their ideas, goods, or services in different media outlets. It can be found worldwide and with advertising, The Water Bottling Company interconnects in one-way conversations to the customer. So it is important for the company to use this tool to reach out to bigger companies and to advertise by figuring out on what message they want to bring forth as to high quality filtered drinking water. Next they would need to outline a promotion schedule when the right opportunity presents itself to do an ad. Finally they need decide on how often the advertisement should be done to get their message across to the consumers and customers.oPersonal SellingThis is where a one to one conversation between the seller and the future buyer of the company products. Therefore, it will produce direct contact with the consumers and customers. This type of promotions is very expensive so the Water Bottling Company need to make sure they are on top of things when come to selling their products and services to the consumer and customer. So by building a customer relationship will do the company justice as to other customers to the ones already established.oSales PromotionRepresents all marketing events other than firsthand selling, advertising, and worldwide relations. This promotion is used to encourage purchasing and sales as well as objectives increasing in sales and to inform those future customers on the new products and developing a
business that will mean some upon its image portrayed. What the water company can have as to promotions is 6 for $2 or 8 for $3 while other companies and energy drink companies does the same.oDirect MarketingThe direct marketing is directed to a certain group of consumers and customers instead ofa large audience. There are two kinds direct marketing and they are printed by mail and directly by email (). Direct marketing goals are to gather sales or leads for sales

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