Running head: PRODUCT & PRICE 2The ProductThe Water Bottling Company is a company that just starting from scratch as it produces water that is different than any other company that produces water and the water comes straight from Mount Rainer. When I say comes from the mountain, it comes from the snow off the mountain for it is harmless and good for the body. Being a new product on the market, it will have an astonishing photo of Mount Rainer directly on the bottle showing consumers exactly where it comes from.Product Levels: Core, Actual & Augmented (Packaging)Core:This is the mouthwatering beverage for consumers with being the best water on the market because it hydrates better than any other water out there. Let’s not forget the coolers used in showing off the product to having the coldest water temperature there is for the
Running head: PRODUCT & PRICE 3customers. Not only that, it will less costly than other water products making all consumers and customers wanting to buy it to quench their thirst. By keeping the price at such a low cost than major competitors, the company can offer a whole case of water for a little more than the competition. Branding is also part of the Core product and appear to be that way as to the company standing behind every product sold by them.Actual Product: This is where the appearance of the product must catch the consumers as well as the customer’s full attention to wanting to buy it even more. The only way to do this is by making sure that all bottles have a picture of a mountain where the water actually came from showing the quality of the product. Also will make the bottles colorful and shaped like a pearto give the consumer and customer a better insight on the bottle. The top of the bottle will have a cap where is a sport flow technology getting more liquid out of every squirt. All bottles will be recyclable with ridges to help smash them more easily in order to recycle. Each top will be a different color so that when one is out on an outing, business trip, church event, and so forth so that nobody will get their water confused with someone else.Augmented (Packaging):With having smaller bottles of water like the 16oz. and 20oz. only to sell them by 24 caseor even sometimes 32 case (giving 8 bottles free) to consumers and customers. The bigger the water is the better it will be to sell them by packages of 8 just as much as the other packages. The Water Bottling Company will be also offering consumers and customer’s the 5 gallon jug of water system and this will be done frequently through delivery and customer service for those who have these systems within their premises.