M1 Assignment 3: The Waters Bottling Company (WBC) Marketing PlanHenry WilliamsJanuary 18, 2017MKT230 Principles of MarketingArgosy University
A Market Plan for the Waters Bottling Company (WBC)Section 1 – The EnvironmentIntroduction to MarketingWith being such an already established Company that believes in making a difference entering into a second year of business, it need to create a good strategic marketing plan that is legit and sufficient within ongoing revenue. By doing this, it will come up with a profitable customer relations with making sure all customers’ needs are met.oThe Marketing MixThe marketing is to simply help in understanding the thing which the company can offer as well as how it plans to be successful in their brand of water (). It is most commonly executed through what is called the 4 P’s and they are: Price, Product, Promotion, and Place. The mineral rich pure water with such a distinguish flavor is bottled in Munsonville, NH. It would be a great idea for the company to be aggressive in any approach necessary as well as advertising through television, radio commercials, flyers, newspaper ads, social media, and many more.Price:As the differentiation is minimum in the industry of bottled water, price is a major factor in it. With that being said, the average price people will pay for bottle water is in the United States running a good percentage per gallon. With having such
a low quota as to being below the average price, the product will move faster than ever ensuring positive sales.Product: As Munsonville, NH being the main location of where the water is bottled, the name on the bottle should mean some by calling it Dr. M’s Mineral Rich Water with an awesome graphic design of flowing water coming from a mountain. Promotion:The type of marketing I’ve created is constructed on many pieces such as television commercials, newspaper ads, magazine ads, and etc. Place: By selling this product through different companies versus vendors will make most of the profits within starting off with it. Sales need to begin where it is the largest bottled water consumer market like the United States, then branching out further.