4.2 Distribution strategies currently used by Asus Asus currently used the selective distribution strategies to distribute its product to their intended customers. Selective Distribution is a type of distribution strategy that lies and operates between intensive and exclusive distribution. Selective distribution involves using more than one, but lesser than all the intermediaries and distributors who carry the company’s products on a basis of a company specific set of rules. Mostly furniture, television and smartphone, and home appliance brands are distributed in this manner. The best examples would be of Asus and General Electric who sell their major appliances through dealer networks and selected large retailers. They develop a good working relationship with these selected channel partners and expect a better-than-average selling effort. The advantages of selective distribution are good market coverage, increased control and reduced costs as compared to intensive
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- Fall '18
- Marketing, X86, Asus, Netbook, Intel Atom, Nettop