12.1 Parking lot optimizing
Suppose your elasticity of demand for your parking lot space is -2, and price is $8 per day. If your MC is
zero, and your capacity is 80% full at 9 A.M over the last month, are you optimizing?
14.4 A manufacturer of microwaves has discovered that male shoppers have little value for
microwaves and attribute almost no extra value to an auto defrost feature. Female shoppers generally
value microwaves more than men and attribute greater value to the auto- defrost feature. There is
little additional cost to incorporating an auto-defrost feature. Since men and women cannot be