The Influence of Product Information.docx - The Influence of Product Information(Labeling on Consumer Choice For a message to have an effect it must be

The Influence of Product Information.docx - The Influence...

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The Influence of Product Information (Labeling) on Consumer Choice ‘For a message to have an effect it must be believed’ (Sevilla, 2012). On any package, information will either be displayed on the package directly or included on the label. Such information ranges from the name of the product to the product composition list, manufacture and expiration dates, location of manufacture etc. It is crucial in the current time that information about a product is present on the package, and as such to serve the dual role of communicating product benefits and detriments in equal measure. America has viewed this with vigor and package information must disclose even warning signs so that the consumer is fully aware of the product attributes (Miller , 2009). It has also been held that the closer the proximity of the message is to the consumer, the more believable it is since advertisements and other promotional tools have been shown to have sense of distance between the consumer and the product. This not only applies within the sphere of
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  • Spring '12
  • CARSON
  • Marketing, Sevilla, Influence of Product Information

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