The Influence of Product Information.docx - The Influence of Product Information(Labeling on Consumer Choice For a message to have an effect it must be

The Influence of Product Information.docx - The Influence...

This preview shows page 1 - 2 out of 2 pages.

The Influence of Product Information (Labeling) on Consumer Choice ‘For a message to have an effect it must be believed’ (Sevilla, 2012). On any package, information will either be displayed on the package directly or included on the label. Such information ranges from the name of the product to the product composition list, manufacture and expiration dates, location of manufacture etc. It is crucial in the current time that information about a product is present on the package, and as such to serve the dual role of communicating product benefits and detriments in equal measure. America has viewed this with vigor and package information must disclose even warning signs so that the consumer is fully aware of the product attributes (Miller , 2009). It has also been held that the closer the proximity of the message is to the consumer, the more believable it is since advertisements and other promotional tools have been shown to have sense of distance between the consumer and the product. This not only applies within the sphere of
Image of page 1

Subscribe to view the full document.

Image of page 2
  • Spring '12
  • Marketing, Sevilla, Influence of Product Information

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern

Ask Expert Tutors You can ask bonus questions You can ask questions ( expire soon) You can ask questions (will expire )
Answers in as fast as 15 minutes