Other researches.docx - Other researches(Deliya Parmar 2012 Shah Ahmad Ahmad 2013;Solanki 2014 done in India and Pakistan tested among other packaging

Other researches.docx - Other researches(Deliya Parmar 2012...

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Other researches (Deliya & Parmar 2012; Shah, Ahmad & Ahmad 2013;Solanki 2014) done in India and Pakistan tested, among other packaging elements, design, dimension, information, innovation, the synonymous nature of the package and the product, the vital role played by the package with respect to advertising and its crucial nature in determining a consumer’s decision to purchase one product over another. Even though the purpose of the package has evolved with time, it must still fulfil the basic requirements; highly functional and protective of the product, not only through the supply chain, but even after purchase, up until the product is fully exhausted.
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