Communication.docx - The matter on communication of value that is vested on a label is worth looking into A consumer responds positively to information

Communication.docx - The matter on communication of value...

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The matter on communication of value that is vested on a label is worth looking into. A consumer responds positively to information that is well written and clear, since if the label looks well organized, then the consumer perceives higher care given to this particular product hence greater perceived quality. Another aspect mention in this study that looked into the perception of consumers on the value of wine packaging was the presence of a watermark on the label. There was an intrinsic feeling of exclusivity or that the item is rare and almost collectable. It all boils down to the content of the information and how it is presented (Rocchi & Stefani, 2006). The information selected to appear on a package should be done carefully, to ensure that a positive lingers in a consumer’s mind repeatedly. This repetitive nature is primarily for the purpose of product recollection, ensuring that the desired image is retained in the consumer’s mind constantly to evoke product choice. The underlying principles behind this are the Gestalt Laws of
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  • Spring '12
  • CARSON
  • Stefani, Spokane Falls Community College, Rocchi

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