Source 3.docx - 2.2.2 Artwork History has given us much appreciation for art(paintings whether fine or abstract To a trained eye it can communicate vast

Source 3.docx - 2.2.2 Artwork History has given us much...

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2.2.2 Artwork History has given us much appreciation for art (paintings), whether fine or abstract. To a trained eye, it can communicate vast amounts of thoughts and feelings that give one a sense of warmth. Art has largely progressed over the years, carrying with it timelessness, class and royalty. In product packaging, art has been used to convey its own pleasurable influence onto products in the market. Marketers and manufacturers alike have used art to draw a consumer’s interest into a realm of elegance and sophistication. Art has been manipulated to transfer its value onto the product, almost making the two synonymous. There is a strong belief that art has played into the mind of consumers, creating a high level of appeal that is favourable. Money has been spent by many organizations into researching and developing artistic content on a package that calls out to consumer’s desire for fine things. It is a merger between perception and social attributes that makes art entirely exclusive and now, important in packaging (Hagtvedt & Patrick, 2008).
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  • Spring '12
  • CARSON

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