Joshua Kurlantzick - Charm Offensive_ How China's Soft Power Is Transforming the World (A New Republ

Joshua Kurlantzick - Charm Offensive_ How China's Soft Power Is Transforming the World (A New Republ

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Charm O ff ensive
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Charm O ff ensive How China’s Soft Power Is Transforming the World J O S H U A K U R L A N T Z I C K A New Republic Book Yale University Press New Haven and London
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For Miriam. Nothing is possible without you. A Caravan book. For more information, visit Copyright © 2007 by Yale University. All rights reserved. This book may not be reproduced, in whole or in part, including illustrations, in any form (beyond that copying permitted by Sections 107 and 108 of the U.S. Copyright Law and except by reviewers for the public press), without written permission from the publishers. Set in Minion type by Integrated Publishing Solutions, Grand Rapids, Michigan. Printed in the United States of America by Vail-Ballou Press, Binghamton, New York. Library of Congress Cataloging-in-Publication Data Kurlantzick, Joshua, 1976 Charm o ff ensive : how China’s soft power is transforming the world / Joshua Kurlantzick. p. cm. Includes bibliographical references and index. ISBN 978-0-300-11703-5 (cloth : alk. paper) 1 . China—Relations—Foreign countries. I. Title. DS 779.47. K 87 2007 303.48 251 —dc 22 2006038454 A catalogue record for this book is available from the British Library. The paper in this book meets the guidelines for permanence and durability of the Committee on Production Guidelines for Book Longevity of the Council on Library Resources. 10 9 8 7 6 5 4 3 2 1
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Contents Preface vii Acknowledgments xiii O N E Courting the World 1 T W O Changes on the Home Front 12 T H R E E A Charm Strategy 37 F O U R The Tools of Culture 61 F I V E The Tools of Business 82 S I X Mr. Popular 108 S E V E N Goal Oriented 129
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E I G H T Wielding the Charm 148 N I N E America’s Soft Power Goes Soft 176 T E N What’s Next? 197 E L E V E N Responding to the Charm O ff ensive 226 Notes 247 Index 290 vi Contents
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Preface When I arrived in Bangkok in 1998 , to work first at a local newspaper and later for international publications, I had not thought much about China’s influence in Thailand—or in the world. In fact, I was shocked by how Americanized Bangkok seemed, and worried that I would find the city not enough of an exotic experience: as it had been for five decades, the United States was the primary foreign influence on culture, business, and politics in Bangkok. Parts of the Thai capital, with their flashy malls and hip cafés, seemed little di ff erent from Chelsea in New York or Dupont Circle in Washington. Bangkok bill- boards advertised endless rows of fast food chains, like Swen- sen’s, that had vanished from most of the United States and been revived in Thailand. Overall, America’s popular image was strong—in Thai- land and nearly everywhere else I traveled in Asia. If I told a Thai taxi driver I hailed from the United States, he’d praise Bill Clinton, beloved in Bangkok for both his success with women and his foreign policies. American politicians and diplomats received a level of treatment and access in Bangkok o ff ered no one else, except perhaps Japanese prime ministers. Wealthy Thai friends constantly asked how to get their children into
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