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+What is digital marketing?“Digital Marketing” is the process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas, products, and services that satisfy the goals of both parties.
+Why are people going online?For information on a new product, service and locationIf they have a questionIf they are looking for helpIf they want more information on certain individuals or organizationsMeeting attendantsBusiness contactsGeneral informationNew employeesAvailable jobsEtc.With the constant growth of the web, and more people getting connected everyday, digital marketing has become a necessity for many organizations. This also includes small businesses that wants to trade online and make a name for themselves on the web.The web is crowded with the information. If you have a website, can these people reach you that are searching the web for answers?
+Benefits of digital marketingOver traditional marketingPuts the consumer in controlProvides convenienceIncreases satisfactionDrives brand loyaltyReduces the selling cycleReduces the cost of salesBuilds brandProvides targeted resultsIt is measurableCost effective
+What does digital marketing consist of?Key componentsWebsite design (User Experience)Search engine optimization (SEO)Pay per click (PPC)Social media marketing (SMM)Email marketingDisplay advertising (Banner ads)Affiliate marketingContent marketingOnline reputation management (ORM)
+How digital marketing evolved over the yearsBack in the day, it was all about search engine optimization – (organic search)