BSBCMM401_Assignment2.pptx - Digital Marketing What is digital marketing Digital Marketing is the process of building and maintaining customer

BSBCMM401_Assignment2.pptx - Digital Marketing What is...

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+ Digital Marketing
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+ What is digital marketing? “Digital Marketing” is the process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas, products, and services that satisfy the goals of both parties.
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+ Why are people going online? For information on a new product, service and location If they have a question If they are looking for help If they want more information on certain individuals or organizations Meeting attendants Business contacts General information New employees Available jobs Etc. With the constant growth of the web, and more people getting connected everyday, digital marketing has become a necessity for many organizations. This also includes small businesses that wants to trade online and make a name for themselves on the web. The web is crowded with the information. If you have a website, can these people reach you that are searching the web for answers?
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+ Benefits of digital marketing Over traditional marketing Puts the consumer in control Provides convenience Increases satisfaction Drives brand loyalty Reduces the selling cycle Reduces the cost of sales Builds brand Provides targeted results It is measurable Cost effective
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+ What does digital marketing consist of? Key components Website design (User Experience) Search engine optimization (SEO) Pay per click (PPC) Social media marketing (SMM) Email marketing Display advertising (Banner ads) Affiliate marketing Content marketing Online reputation management (ORM)
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+ How digital marketing evolved over the years Back in the day, it was all about search engine optimization – (organic search)
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